Promotions Plan

Derana Construction will initially invest significant time and energy into contacting potential clients via telephone, Facebook, and Company Web. In order to improve the effectiveness of this phase of the marketing strategy, a highly focused call list will be used, targeting real estate developers and architects. As this is a very time-consuming process, it will primarily be used during the startup phase to build an initial client base.

Derana Construction understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

Additionally, Derana Construction will aggressively network with useful sources such as home goods stores, real estate development companies, homeowners’ associations, and architectural firms. This network will generate qualified referral leads.

Operations Plan

Derana Construction will carry out its day-to-day office operations primarily on an appointment basis. Clients will make appointments to discuss potential and current projects. When necessary, these appointments will be made at the property site.

Financial Plan

Derana Construction’s revenues will be expected from new Construction projects. 30% of revenue will be expected from Aluminium related fabrication.

Revenue Model

Proposed revenues generation percentage for 2025:

Financial Highlights

Monthly fixed cost of the company: